Education Copywriting | Education Marketing & Content

Guest Column: Nothing can help build a brand better than effective social networking: Marketing Professors, IFIM Business School

by Scott Sterling

Guest Column: Nothing can help build a brand better than effective social networking: Marketing Professors, IFIM Business School

Social media marketing is an engagement with various social media tools or any other online collaborative media to generate exposure, opportunity and sales. Social media marketing refers to the process of gaining traffic or attention through social media sites. Social networking sites allow individuals to interact with one another […]

Tips for Scaling Up Your Social Strategy with Social APIs

by Scott Sterling

Tips for Scaling Up Your Social Strategy with Social APIs

Shutterstock To the layperson, social media is a convenient way to keep in touch with friends and family. To businesses, it’s a powerful platform for building social graphs, launching promotions, and engaging with customers in exciting new ways. Twitter, Facebook, Instagram, and LinkedIn, are just a handful of examples […]

4 Trends That Will Shape (or Continue to Shape) Content Marketing in 2018

by Scott Sterling

4 Trends That Will Shape (or Continue to Shape) Content Marketing in 2018

Content marketing is constantly evolving. Just as it did in previous years, content marketing can be expected to remain a key strategy to increase brand awareness and acquire new customers. And this makes sense because, compared to 2016, more businesses in 2017 have had success with content marketing . […]

What the Pivot to Video Says About the Publishing Industry

by Scott Sterling

What the Pivot to Video Says About the Publishing Industry

As more and more content goes digital, publishers have been trying to keep up with engaging video strategies. But has that been the right move? Writing exclusively for ExchangeWire, Keith Sibson (pictured below), VP of product and marketing, PostUp , talks about how publishers are handling the pivot to […]

7 Content Marketing Trends for 2018

by Scott Sterling

7 Content Marketing Trends for 2018

Looking for content ideas on a digital tablet Content marketing has been around since 1895, when the John Deere company started a magazine for farmers. Fast forward to today, when brands have infinite media options for engaging customers—web sites, blogs, videos, social media, podcasts, and webinars among them. Each […]

14 Tips to Help Businesses Get More From Social Media

by Scott Sterling

14 Tips to Help Businesses Get More From Social Media

Social media marketers have learned plenty since the inception of Twitter. We’ve all had that "oops" moment or two posting to social media . So have businesses . No business wants to be the next viral sensation (in a bad way). With user numbers and business spending rising on […]

12 Ways to Improve Your Startup’s Social Media Marketing

by Scott Sterling

12 Ways to Improve Your Startup’s Social Media Marketing

The Dutch airline, KLM has developed a social media strategy revered by marketers. The brand uses Twitter, Facebook and Instagram masterfully to provide outstanding customer service and to advance the organization’s brand narrative. As a result of this strategy, KLM makes roughly €25 million annually from social media. Similarly, […]

Browser Media Digital Marketing Roundup 2017

by Scott Sterling

Browser Media Digital Marketing Roundup 2017

Well, what a year it’s been. 2017 seems to have flown by (maybe because I am getting old), so I thought it was fitting to put together a roundup of some fantastic blog post from the team that you might have missed. Enjoy! 1. The perils of private messaging […]

How influencer and content marketing will shape PR in 2018

by Scott Sterling

How influencer and content marketing will shape PR in 2018

The power that content and influential social media users wield isn’t new—but tapping into it will take new tricks. Both strategies continue to dominate, as PR pros looking to make a splash in 2018 look for the next big thing. However, the shape and reign of both has been […]

3 Social Media Storytelling Ingredients for Effective Brand Narratives

by Scott Sterling

3 Social Media Storytelling Ingredients for Effective Brand Narratives

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a […]

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